One, you should avoid playing the same night as a much larger band in a similar genre — or in the event of a larger tour that milks all of the money from your scene, make sure you are at least one pay period away! Each point of the star is a show within driving distance of a larger city or show, play each of the points of the star first then incentivize your new fans to come to the main show. Commercial stations might have a show such as “Local 101″ on Chicago’s Q101, where they feature local bands (another reason to involve a local band in your show). Present this as a “Free ticket to the show when you buy a CD” or “Free ticket to the show when you buy a T-shirt” deal. Let the promoter know that you are aggressively promoting the show on the web by giving away t-shirts and CDs with the purchase of tickets and that you will be ready to make a ticket buy the day of the show if necessary. While you are there you can do a radio interview, stop by local stores to tell them about the show and leave postcards, meet with your street team and play them new tracks from your new album, give them the materials they need, and plant the seeds for greater success. read more

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