While market research studies have traditionally focused on immigrants' use of wire transfer services and the underbanked's use of check cashing outlets and payday lenders, the huge untapped growth area for non-traditional financial services is among young consumers cherry-picking channels and products and services based on price and convenience and among a growing consumer segment roiled by credit woes, economic constraints resulting from declining incomes, receding employment opportunities and a surging vortex of rising healthcare and medication costs crossing with disappearing employer provided health insurance. The report provides five year forecasts of market size for the overall nontraditional financial services market, payday lending industry revenues and transaction volumes for money orders, peer-to-peer lending, wire transfers and prepaid debit cards. Finally, the report analyzes current marketplace initiatives devoted to capturing these consumers and their income devoted to financial services product usage. No other market research report provides both the comprehensive analysis and extensive data that Non-traditional Financial Services Markets in the U. You will gain a thorough understanding of the current market for non-traditional financial services markets, as well as projected markets and trends through 2011. Advertising agencies working with clients in the banking industry understand the product buyer to develop messages and images that compel consumers to use non-traditional financial services. read more

Filed in: Cash Day Advance