I think it time that publishing houses - Penguin, Random House, Harcourt, et al - take seriously the notion the American entertainment economy is saturated and competitive (duh. In the New Yorker , in the New York Times Book Review, in Harper’s , in literary journals - places readers already are. The publishing world seems to make their barriers similarly ridiculously high; advertising, like religion, is a means to access mass amounts of people, but literary advertising seems to confine itself only to people already of the faith, so to speak. Right now the most vibrant literary events in Minneapolis are the Books and Bars series , Talking Volumes , Talk of the Stacks, and the existence of The Loft. Maybe five of them, he estimated, bought his book - totaling roughly $125 for penguin, minus B & N’s take, minus cost of printing, etc. read more

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